About Brand

A woman seated on the floor wearing HUHUA navy slingbacks with sculpted red block heels

Shoes, drawn by a painter.

HUHUA is the footwear house of Georgian artist Zaza Khukhua. Every pair is conceived as a work of art, considered in line, proportion and colour, and made predominantly by hand in Georgia.

Zaza Khukhua in his painting studio, holding a blue canvas

The Founder

From the canvas to the foot.

Zaza Khukhua came to footwear through painting. His work on canvas trained the eye that now defines HUHUA: the tension of a line, the weight of a colour, the balance of a composition.

In 2022 he founded HUHUA as an extension of that practice. The questions stayed the same. Only the scale changed, from a frame on a wall to an object that moves with the woman who wears it.

Wearable Art

Each design begins as a drawing.

Silhouettes are approached as sculpture, colour as composition. A HUHUA shoe should hold its own on a plinth, and come fully alive in motion.

View the Butterfly collection

Sketch

Butterfly

Cherry Kiss

Original sketch, marker on paper.

View the collection

Aerial view of the Black Sea coast at Gagra, Apkhazeti, Georgia

Red-striped hills and green slopes of Davit Gareji

Inspiration

The colours of Georgian nature.

On Georgia’s Black Sea coast, there is a place of strong sunlight, deep water and green hills that run down to the shore. Its warmth and its colours are the source of HUHUA’s palette.

Gagra, Apkhazeti, Georgia
Davit Gareji, Kakheti, Georgia